Free ideas for providers

Home daycare marketing: 9 free ways to fill your spots

You do not need a big budget. Most parents find a home daycare through Google, friends and their neighborhood. Here are 9 free things that help.

1. Claim your Google listing

Parents search "daycare near me" on Google Maps. A free Google Business Profile puts you on the map. Add your hours and a few photos. Choose to hide your street address and show a service area.

Step by step: How to get your daycare on Google

2. Add a link to your Google listing

Your listing has room for a website link. Parents tap it to learn more. Without a link, they only see a phone number and a few photos.

3. Show your open spots

The first thing parents ask is: "Do you have a spot?" Put the answer at the top of your page. Say the ages. Keep it up to date.

4. Show that you are licensed

Parents want a licensed daycare. Show your license number, or a Licensed badge that a third party checked.

5. Ask families for reviews

Happy families are your best marketing. Ask them to write a Google review. Send them the link in a text.

6. Tell your local child care agency

Every county has a child care resource and referral agency. Parents call them for a list of daycares. Make sure they know about your open spots.

7. Hand out a flyer with a QR code

Put flyers at the library, church, park, pediatrician and laundromat. A QR code takes parents straight to your page.

8. Speak to parents in your language

If you speak Spanish, Japanese or another language, say it. Many parents look for a daycare in their home language.

9. Answer fast

Parents often contact more than one daycare. A fast answer helps you get the visit. Make sure messages come to your phone.

teddypage helps with 1 to 9

Your free teddypage shows open spots, your Licensed badge and your languages. We help you add it to Google. You get a flyer and QR code. Parent messages come to your phone.

Make your free page

It takes about 10 minutes. No credit card.

Questions

What is the cheapest way to market a home daycare?

A free Google listing with a link to a free page. Then ask happy families for reviews.

Should I post my address?

No. Show your neighborhood. Give your address when a family comes to visit.

Do I need to pay for ads?

Most home daycares do not. Start with the free steps on this page.

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